The Business and Management degree (BAM) has a duel focus. First, to increase students’ competence as business people, i.e. learning to operate and lead a product or service enterprise so that it is profitable. This involves developing knowledge and skills in business functions such as marketing, promotion and sales, production, accounting and finance, and distribution. The second focus is to develop greater Management ability. This applies to profit-making companies, and also to non-profit, healthcare, voluntary and government organizations. The emphasis of Management is managing human productivity through the creation of a high-performance organizational culture, which includes the skills of planning, motivating people, communicating effectively, analyzing problems, making decisions, and leading teams. Global business and adapting to a changing world are integrated into the Program.